Building Scalable Web Apps with Next.js at Nugen
By Varun Sharma | April 28, 2025

Next.js for Modern Web Development
At Nugen IT Services, we embrace modern technologies that align with scalability and performance. Next.js, with its hybrid rendering model, allows us to strike a perfect balance between dynamic functionality and static speed. Our engineering teams use Next.js to develop everything from marketing websites to complex enterprise applications. Its seamless support for TypeScript, incremental static regeneration, and file-based routing make it an ideal fit for our development pipeline.
SEO & Performance Benefits
Nugen prioritizes user experience and discoverability. With Next.js, we take advantage of server-side rendering (SSR), static site generation (SSG), and built-in image optimization to enhance page load speeds and SEO rankings. We’ve seen measurable improvements in organic traffic and reduced bounce rates for client-facing portals developed using Next.js. Our custom components also utilize `next/image` to serve optimized, responsive images, ensuring superior performance on mobile and desktop.
Client Impact & Delivery
Using Next.js, we've delivered high-traffic platforms for healthcare, education, and SaaS companies. For instance, a healthcare client’s appointment portal experienced a 40% decrease in load times after we migrated their front end to Next.js. We also leveraged middleware for advanced routing and A/B testing, improving engagement metrics significantly.
"Next.js empowers us to create production-ready apps—fast."
Written by Varun Sharma, CTO Nugen IT Services.